The short version: Day56 collects only what's necessary to run the platform. Breeders control their customer data. We never sell your data to third parties. Waitlist customers can unsubscribe and be removed at any time.
Day56 ("we," "us," or "our") operates the website at day56.com and the associated platform for ball python breeders. This Privacy Policy explains what personal data we collect, how we use it, and the choices you have regarding your information.
This policy applies to:
When you create a Breeder account, we collect:
| Data | Purpose |
|---|---|
| Name / business name | Display on your public page and emails |
| Email address | Account login, verification, and transactional emails |
| Password (hashed) | Authentication — never stored in plain text |
| Page slug (URL) | Your unique public page address |
| Bio, location, Instagram handle | Displayed on your public breeder page (optional) |
| Logo / profile image | Displayed on your public page and emails (optional) |
| Reply-to email address | Routing customer email replies to you (optional) |
Breeders may add animal records containing name, sex, date of birth, genetic makeup (genes/morphs), weight, price, status, and notes. This data is stored on your behalf and displayed on your public page as configured. You control what is visible publicly.
When a customer joins a breeder's waitlist, we collect on the breeder's behalf:
| Data | Source |
|---|---|
| Name | Provided by customer at signup |
| Email address | Provided by customer at signup |
| Phone number | Optionally provided by customer |
| Morph / gene interest | Selected by customer on waitlist form |
| Budget range | Selected by customer on waitlist form |
| Notes | Optionally provided by customer |
| Waitlist join date | Automatically recorded |
| Unsubscribe token | Generated by Day56 for opt-out management |
This data is collected on behalf of and for the benefit of the individual breeder. The breeder is the data controller for their customer data; Day56 acts as a data processor.
We store records of emails sent through the platform, including recipient email, subject, body text, send timestamp, and delivery status. This allows breeders to view their sent email history in the dashboard.
When a customer replies to a breeder's email, the reply (sender name, email address, subject, message body, and any attached images) is stored and shown in the breeder's inbox so they can read and respond to it. Breeders may organize these messages into folders. This data is retained under the same terms as other waitlist customer data described in this policy.
We may collect standard server logs including IP addresses, browser type, pages visited, and timestamps. This data is used for security, debugging, and improving the Service. We do not use third-party analytics or advertising trackers.
Account activity. We record limited activity information about your account — such as when you last accessed the platform — to operate and support your account, monitor the health of the Service, and detect abuse. Authorized Day56 staff may view this operational activity (for example, whether an account is currently active) solely to run, support, and secure the Service. It is never shown to other breeders or shared with third parties, and is never used for advertising or profiling.
Public page view analytics. When a public breeder page or clutch invite link is viewed, we record the visit (the breeder, the page, and a timestamp) so breeders can see view counts for their pages. To distinguish unique visitors and detect abuse, the visitor's IP address is stored only in a pseudonymized (irreversibly hashed) form — we do not retain the raw IP address for this analytics purpose. We rely on our legitimate interest (and, for breeders, performance of our contract) in providing page analytics and preventing abuse as the legal basis for this limited processing. No cross-site tracking, advertising, or behavioral profiling is performed.
We use the data we collect to:
We do not use your data for advertising, profiling, or sale to third parties. The AI providers in Section 4.4 act as our processors under no-training terms — they are not permitted to use your data to train their models or for their own purposes.
When a customer joins a breeder's waitlist, that customer's information (name, email, phone, morph interest, notes) is made available to that breeder through their Day56 dashboard. Customers should be aware that the breeder they sign up with will have access to the information they provide.
Day56 includes an optional referral feature. A breeder may choose to refer one of their leads or waitlist customers to another breeder on the platform — for example, when they do not produce a morph the customer is looking for. When a breeder does this, that customer's relevant information is shared with the receiving breeder so they can follow up.
This sharing only ever happens at the referring breeder's own initiative. Day56 never transfers, sells, or shares customer data between breeders automatically. If you are a waitlist customer and want to know whether your information has been referred, please contact the breeder you originally signed up with.
Refer-a-Breeder invite links: separately from customer referrals above, breeders can invite other breeders to join Day56 with a personal link. If you create your account through another member's invite link, that member can see your business name, the date you joined, and whether a Pro membership was activated — this is how referral rewards are attributed. No customer or waitlist data is involved.
Pro Market is an optional marketplace where Pro members can list full clutches, wholesale groups, proven breeders, and equipment to other Pro members. It is only used if you choose to publish a listing.
When you publish a listing, the content you include — title, photos, genetics, sex and quantity, price, description, category, and your state/region if you provide one — is visible to other Pro members inside their Day56 dashboards, together with your breeder/business name and logo. Listings are not public web pages; they are only visible to signed-in Pro members. If you link animals or clutches from your collection to a listing, only the details shown in the listing are shared — not your private husbandry records.
Pro Market includes member-to-member messaging about listings. Messages you send are stored on the platform, delivered to the other breeder inside their dashboard, and may trigger an email notification to them. Message threads are retained so both parties keep their conversation history; no customer or waitlist data is ever included automatically.
Listings are shared entirely at your own initiative — you can archive or delete a listing at any time, which removes it from the marketplace feed. Any sale agreed through Pro Market is conducted directly between the two breeders off-platform: Day56 processes no payments for Pro Market and never shares payment details between members.
We use the following infrastructure providers to operate Day56:
These AI providers act as our processors, are US-based, and are used only when you choose to use the optional feature. We do not use third-party CRM, advertising, or marketing platforms.
We may disclose your information if required to do so by law, court order, or other governmental authority, or if we believe disclosure is necessary to protect our rights, your safety, or the safety of others.
In the event of a merger, acquisition, or sale of all or a portion of our assets, personal data may be transferred as part of that transaction. We will notify affected users via email prior to data being transferred.
Day56 offers an optional feature that lets breeders order shed-based genetic testing through an independent laboratory partner, Rare Genetics Inc. ("RGI"). This feature is used only if you choose to place a testing order — it is never automatic.
When you place an RGI test order, we share the following with RGI so they can process it: your order details (order number and the tests ordered), the animal name and the ID/label assigned to each animal being tested, and your contact email and breeder/business name. You mail the physical shed sample to RGI directly; results are returned digitally to your Day56 collection tracker.
Payments for RGI testing go directly to RGI and are processed by RGI's own payment processor (Stripe) on RGI's own account. Day56 does not receive, handle, or store your payment card details for these orders, does not set the testing price, and takes no commission from the payment. If you apply a discount code, it is validated against RGI's payment provider at checkout.
RGI is an independent business and acts as its own controller of the data you submit to it for testing; RGI's handling of that data is governed by RGI's own terms and privacy practices. Because a test order concerns your own animals, please do not include other people's personal information (for example, a customer's contact details) in a testing order.
Day56 sends transactional emails from noreply@day56.com for account verification, password resets, and waitlist confirmations. These are required for the Service to function and cannot be unsubscribed from while your account or waitlist membership is active.
Breeders may send emails to their waitlist customers using Day56's email tools. All such emails are sent on behalf of the breeder. Every breeder email includes an Unsubscribe link. Clicking this link removes you from that breeder's waitlist and stops all future emails from them through Day56.
Reply-to addresses in breeder emails are set to the breeder's personal email address, not Day56's. When you reply to a breeder email, your reply goes directly to the breeder.
Marketing emails sent through Day56 are sent on behalf of the breeder, who is the "sender" under the CAN-SPAM Act. Day56 supplies and maintains a valid physical postal mailing address on behalf of its breeders — 952 Winchester Rd #1028, Lexington, KY 40505 — and automatically includes it in the footer of every marketing email, alongside accurate sender identification, a clear subject line, and a working unsubscribe mechanism honored promptly. Because Day56 provides this address, breeders are not required to supply their own. Day56's own transactional emails identify Day56 as the sender.
Day56 takes reasonable measures to protect your data, including:
No method of transmission over the internet is 100% secure. While we strive to protect your data, we cannot guarantee absolute security. In the event of a data breach that affects your personal information, we will notify you as required by applicable law.
As a Breeder, you can:
As a waitlist customer, you can:
California residents have additional rights under the CCPA/CPRA: the right to know what personal information is collected, the right to delete it, the right to correct it, the right to non-discrimination for exercising these rights, and the right to opt out of the "sale" or "sharing" of personal information.
We do not sell your personal information, and we do not share it for cross-context behavioral advertising. We do not use third-party advertising, profiling, or marketing platforms, so there is no advertising "sale" or "share" to opt out of.
Your information may be passed to another party only in circumstances you initiate: the optional breeder-to-breeder referral described in Section 4.2, and the optional genetic testing described in Section 4.7 (where your order and animal details are sent to our lab partner RGI only when you place a test order). Neither is a sale of personal information or an advertising "share." If you do not want your information referred to another breeder, email privacy@day56.com or tell the breeder you signed up with, and we will honor that request.
To exercise any of these rights, contact us at privacy@day56.com. We will not discriminate against you for doing so.
Two different roles. For a Breeder's own account information, Day56 is the controller — we decide how it is used, as described in this policy. For the customer and waitlist information a Breeder uploads or collects, the Breeder is the controller and Day56 acts as their processor: we store and process it on that Breeder's instructions and do not use it for our own purposes. That means the Breeder is responsible for having a lawful basis to collect those contacts, for the accuracy of what they upload, and for responding to their own customers' requests. Our Data Processing Agreement sets out these obligations in full and forms part of this policy for breeders who need one.
Where your data lives. Day56 is operated from the United States and all data is stored on servers in the United States. If you access Day56 from outside the US, you are sending your information to the US, where privacy laws differ from those in your country.
If you are in the UK or the EEA, we rely on these legal bases: performance of a contract (running your account and the Service you asked for), legitimate interests (securing the platform, preventing abuse, basic page and email measurement, and improving the Service), consent (optional features you choose to switch on, such as the AI assistant), and legal obligation (tax, accounting, and lawful requests). You have the right to access, correct, erase, restrict, object to, and port your personal data, to withdraw consent at any time, and to lodge a complaint with your local supervisory authority. Where we transfer personal data out of the UK/EEA we do so under appropriate safeguards, including the European Commission's Standard Contractual Clauses. Contact privacy@day56.com to exercise any of these rights; we respond within the timeframes the applicable law requires.
Day56 uses only essential cookies necessary for the operation of the Service:
So that breeders can tell whether their announcements are reaching people, marketing emails sent through Day56 include two standard measurement mechanisms. We want to be specific about them rather than describe Day56 as tracking-free:
These measurements are visible only to the breeder who sent the email (as aggregate open and click counts) and to Day56 for operating and troubleshooting the email system. They are never sold, never shared with advertisers, never used to build a profile of you, and never combined with data from other websites. Day56's own transactional emails (verification, password reset, receipts) are functional messages and are not used for marketing measurement.
Your choices: configure your email program to block remote images to prevent open measurement; avoid the tracked link by visiting the breeder's page directly; or use the Unsubscribe link in any breeder email to stop receiving them altogether. Public page view analytics are described separately in Section 2.5.
Day56 is not directed at children under 13 years of age. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13 without parental consent, we will take steps to delete that information. If you believe we have collected information from a child under 13, please contact us at privacy@day56.com.
We may update this Privacy Policy from time to time. When we make material changes, we will notify Breeder account holders via email and update the "Last updated" date at the top of this page. Your continued use of Day56 after changes become effective constitutes your acceptance of the updated policy.
If you have questions, requests, or concerns about this Privacy Policy or how we handle your data, please contact us:
We aim to respond to all privacy-related inquiries within 5 business days.